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This is the core message of the “Goals Need Actions - Sport in the West” (“Ziele brauchen Taten – Sport im Westen”) campaign, which aims to promote the 17 Global Sustainable Development Goals set by the international community in 2015 as part of the 2030 Agenda. The campaign was launched by RENN.west, one of the four Regional Hubs for Sustainability Strategies (RENN) in Germany. These hubs support anyone who wants to advance solutions for the future. The starting point is information. RENN.west has enlisted the help of 17 well- and less well-known athletes who will all draw attention to one of the 17 goals in a series of short video messages. Among them, boxer Regina Halmich.
Fighting for women’s rights
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The celebrities didn’t hesitate to get involved, says Mona Rybicki, part of the team running the campaign at LAG 21 NRW. On the contrary, “most of them said they thought it was great to be able to actually do something as they’d already been thinking about how they could help shape the future for a long time”. Decathlete Frank Busemann calls for an end to hunger, while table tennis player and wheelchair user Holger Nikels motivates people to protect the climate. And there are many more. Rybicki believes: “We’ve hit a nerve”.
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Examples like this show just what is possible. Now, the campaign aims to raise awareness by slowly introducing those breaking new ground and publishing background information. Equally, sports journalist and stadium commentator Arnd Zeigler will be regularly publishing interviews until the end of August 2021 under the motto: “Passion meets mindset”. These interviews will focus on the subjects’ impressions and ideas of how best to anchor sustainability in the world of sport.
Jan Lehmann, 1. FSV Mainz 05 Board Member for Finance and Commerce, believes, for example, that the German Bundesliga can reach climate neutrality by 2030. Andreas Rettig, CEO of FC Viktoria Köln, explains the common good clause that contractually prescribes player social engagement in his club – be that donating blood, caring for the elderly or visiting children’s homes and nurseries. He is convinced that: “Sustainability is like nurturing young talent – you’re investing in the future!”.
RENN.west warmly invites all interested parties to the Conference for the Future (“Zukunftskonferenz”) on 4 October 2021 to jointly develop further ideas on how to make sport sustainable. After all, the ultimate aim of the campaign is to face the future as a team by sharing ideas and networking.
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This is the core message of the “Goals Need Actions - Sport in the West” (“Ziele brauchen Taten – Sport im Westen”) campaign, which aims to promote the 17 Global Sustainable Development Goals set by the international community in 2015 as part of the 2030 Agenda. The campaign was launched by RENN.west, one of the four Regional Hubs for Sustainability Strategies (RENN) in Germany. These hubs support anyone who wants to advance solutions for the future. The starting point is information. RENN.west has enlisted the help of 17 well- and less well-known athletes who will all draw attention to one of the 17 goals in a series of short video messages. Among them, boxer Regina Halmich.
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Jan Lehmann, 1. FSV Mainz 05 Board Member for Finance and Commerce, believes, for example, that the German Bundesliga can reach climate neutrality by 2030. Andreas Rettig, CEO of FC Viktoria Köln, explains the common good clause that contractually prescribes player social engagement in his club – be that donating blood, caring for the elderly or visiting children’s homes and nurseries. He is convinced that: “Sustainability is like nurturing young talent – you’re investing in the future!”.
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