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"Sustainable consumption behaviour will continue to be embraced merely by a dedicated minority for as long as the wrong incentives are provided and structures fail to support it."

Prof. Dr. Lucia A. Reisch, Member of the Council

More Press releases regarding Topic : Consumption | Communication | Lifestyle | Education | Environment 

Rap song encourages sustainable consumption

An initiative by the German Council for Sustainable Development

Berlin, 16 February 2009 The Berlin rap band Rapucation has recorded the consumption-critical song "Guten Appetit" (bon appétit) for the German Council for Sustainable Development. The song is designed to raise young people's interest in sustainable consumption with a low impact on natural resources. The premiere at the Didacta educational trade show in Hanover received an outstanding response.

"Guten Appetit" aims to shake people into action and inspire them to think about their own consumption habits. Thanks to its youthful language, the song is ideal for use in classrooms, in youth groups and in other educational activities. Here is an excerpt:

"Bon appétit says the industry
Tomatoes taste like water, and the water tastes like chemistry
The buyers have the power, but they're not using it
It'd be so easy, but they just can't manage it
Bon appétit says the industry
Tomatoes taste like water, and the water tastes like chemistry
The buyers have the power, let's work together
It's so easy, we'll get it together!"

"Guten Appetit" by Rapucation is available as a streaming song and can be downloaded at www.nachhaltiger-warenkorb.de. The copyright belongs to the German Council for Sustainable Development.

The Rapucation duo (Robin Haefs, Vincent Stein, www.rapucation.de) made its first appearance singing for sustainability at the annual conference of the German Council for Sustainable Development on November 17, 2008 in Berlin. Rapucation was selected as a lighthouse project by Mission Sustainability, a youth-oriented communications project of the Council (www.mission-sustainability.org).

The contents of "bon appétit" stem from the initiatives of the Council to promote sustainable consumption habits: A brochure entitled "The Current Sustainable Shopping Basket" offers comprehensive information and suggestions for the general public. In order to further improve the shopping guide, the Council invites readers to take part in a short online survey (www.nachhaltiger-warenkorb.de) until February 27.

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German Council for Sustainable Development (RNE)

German Council for
Sustainable Development (RNE)
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Dr. Günther Bachmann
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D-10785 Berlin, Germany
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Fax: +49 / 30 / 408190-125
E-Mail: guenther.bachmann@
nachhaltigkeitsrat.de

Web: www.nachhaltigkeitsrat.de

Press contact

German Council for
Sustainable Development (RNE)
Office c/o GIZ
Katja Tamchina
Potsdamer Platz 10
D-10785 Berlin, Germany
Ph.: +49 / 30 / 408190-233
Fax: +49 / 30 / 408190-22233
E-Mail: katja.tamchina@
nachhaltigkeitsrat.de